![]() The more your keywords, ads, and listings relate to each other and to your business, the more likely a user is to click on your ad or listing after searching on your keyword phrase. Calculating click-through rates isn’t exclusive to performance marketing channels such as Google Ads. So if your ad had 100 impressions, and 10 clicks, your CTR is 10. What CTR specifies is the percentage of the impressions that led to a click out of all the impressions that your ad got. Pro Tip: Don’t forget to multiply your result by 100 to save some extra time calculating the percentage. The CTR also shows up in a column referring to interactions. You can use CTR to gauge which ads, listings, and keywords are successful for you and which need to be improved. CTR 100 (Clicks) 2,000 (Impressions) 0.05 x 100 (percentage) 5 CTR.Note that a good CTR is relative to what you're advertising and on which networks. CTR also contributes to your keyword's expected CTR, which is a component of Ad Rank. A high CTR is a good indication that users find your ads and listings helpful and relevant.Each of your ads, listings, and keywords have their own CTRs that you can see listed in your account. ![]() ![]() For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
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